Slogan:
Your drinkstyle – our commitment.
Presenting quality fruits of Nature for your drinking pleasure.
Vision:
To constantly strive for perfection in providing an extensive and integrated range of beverage solutions to meet every customer's needs, coupled with strong customer accountability.
Our CornerStone Principles: (G3RIT)
| • | Goal-oriented (forward-looking) |
| • | Growth & edification (a necessity in all our partnerships with customers and suppliers) |
| • | Grit (perseverance, determination, patience) |
| • | Respect & Relationship-building |
| • | Integrity |
| • | Trustworthiness |
Mission
| 1) | To God and the community | ||
| a) | We are committed to seek perfection in our motives, motivation, words, deeds, and in the value of our products and services to the glory of God |
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| b) | We are committed to bear witness with our good works and to bless our community |
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| c) | We are committed to promote healthy and responsible drinking habits | ||
| 2) | To our suppliers & business partners |
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| a) | We are committed to establish long term and mutually beneficial relationships with our suppliers | ||
| b) | We are committed to drive creativity and entrepreneurial growth in our business by |
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| i) | Leveraging from select common processes, core competence, our history and experiences |
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| ii) | Respecting business unit autonomy |
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| c) | We are committed to make our financial commitments perform through consistent ethical growths, improved products & services, strategic alliances and partnerships and effective innovation |
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| d) | We are committed to make our work the fruits of tomorrow in a dignified and ethical manner. |
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| 3) | To our customers |
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| a) | We are committed to foster trust through open communication, fairness and persistence to create win-win situations |
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| b) | We are committed to ensure that value-for-money products and services are provided to the satisfaction of our customers |
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| c) | We are committed to bring to our customers the widest range of products nature can best offer to meet all their beverage needs |
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